Government is moving to online identity management linked with cash subsidy transaction direct to public bank account while people are evolving their own way of living online. India has very fast increasing online outlet delivering various items for day to day use.
US Public has created new doctrine called Virtual Window Shop. When you feel passing time in purchasing clubbed with enjoyment, window shopping is the most favorite activity but what you do in online world?
You have whole shop at you mouse click and search box which not only show you the item of interest but also reveals various aspects associated with the stuff like review, complaints etc. Isn't it research online before you go to hit "add to cart" button in your preferred e-store?
America's Research Group has published latest holiday shopping trends which indicate Virtual Window Shop concept as reality. US media is full of the articles analyzing the online research data. I think it also applies to Indian online purchaser too.
Online shopping windows Virtual Shop is key to Happy Home!!!