Promotional Monetization of Rail Network Assets For More Earning

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Minister of Railways Shri Suresh Prabhakar Prabhu inaugurated the following policy initiatives viz., Policy Initiatives of Increasing Non Fare Revenue like Out of Home Advertisement, Content on demand, Branding of Trains, Non-fare Revenue Policy, ATM Policy and Initiatives promoting ease of ticketing through digital transactions (for reserved as well as unreserved passengers) here today. He also released a documentary film on Jammu Kashmir Railway Network.

Minister of State for Railways Shri Rajen Gohain was especially present on the occasion. Chairman, Railway Board, Shri A. K. Mital, Member Traffic, Railway Board Mohd. Jamshed, CMD, IRCTC Shri AK Manocha, other Railway Board Members and senior officials were also present on the occasion at Rail Bhawan.

Speaking on the occasion, Minister of Railways, Shri Suresh Prabhakar Prabhu said that various steps are being taken towards promoting digital transactions. He also said that new innovative ideas are brainstormed for increasing the non fare revenues of Indian Railways and many policy initiatives in Non Fare Revenue have now been taken.

Minister of State Shri Rajen Gohain said that Non Fare Revenue efforts of Indian Railways will bring in enough revenue. The cashless transaction initiatives will bring in more efficiency.


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