What is going on in Aadhaar social arena, how much has it changed the online interaction of common people after infusion of Aadhaar and its online elements, can be a serious research subject but one thing is for sure the Indian society is now well aware of Aadhaar impacts and gradually adopting it to develop a special kind of social network which is semi virtual.
Now the whole Indian social scene know that there is online aadhaar facilities and small business have started providing online services to common people with no Internet facility. Are seeing an Identity Market developing just due to aadhaar project?
Now come to businesses i nbig league, they are using social analytics to identify the new market area and are driven with online aadhaar to new business ideas and pinpointing potential areas. Identity market is affecting both small and big in equal proportions.